We think in decades. That impacts how we approach decisions from personnel, to business structure, to partnerships.
We extend opportunities based on merit alone.
We evolve through curiosity
We rebel within the law
We control our costs
We support the learning process

Our goals may at times seem unrealistic, but are built intentionally that way. We recognize that the only way to hit them is a manic focus matched with careful planning. We go deep to understand and prepare for the steps required to achieve our objectives.
We ruthlessly prioritize.
We do not block.
We work smart.
Extraordinary outcomes require extraordinary efforts

Talent goes hand-in-hand with positive attitude. We work with those who prove to be reliable and trustworthy. We do not tolerate cynicism and we do not bring on anyone who will endanger that environment of trust.
We welcome challenges to our ideas
We shoulder the load side by side
We build up, not cut down
‍Essayons!
We are transparent and coherent

We understand inspiration and energy are not distributed equally between days. We believe in working in bursts of inspiration, and breaks — not in steady low output routines. We recognize the cyclical nature of work and rest.

We observe and respond quickly to market feedback. We recognize the unforgiving nature of business, and evolve quickly to adapt to circumstances.
We want to learn about problems as they emerge — not as they become apparent.
We surface ideas & problems at 30%
We work to improve the core idea, not cut down lack of detail
We actively seek out feedback

Strong conviction in our ability to influence outcomes is key to win. We believe in controlling our destinies. We don’t accept external factors as valid excuses.
We brute-force luck.
We celebrate the details.
We take pride in what we do.